E-mailing Specialist, Digital Marketing

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. 

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. 

Our mission 

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.  

Our Purpose

To foster positive change.  

Values  

1. Cultivate the humanistic approach.  
2. Empower your entrepreneurial spirit 
3. Cherish the diversity of people, mind, and experience 
4. Drive innovation with a proactive mindset

• Daily email marketing, coordination, creation, and execution of campaigns 

• Daily work with data management systems, technical platforms, AI tools 

• Analysis and optimization of email campaign performance (statistics, reports, etc.) 

• Coordination with sales, recruitment, and marketing teams to ensure that email campaigns for events and programs are communicated effectively worldwide. 

• Solid knowledge about best practices of email and GDPR compliance 

• Email marketing projects as needed, including redesigning HTML templates, email channel/industry improvements & updates, creative & design improvements, etc. 

• Occasional coordination with agencies for creative and technical projects 

• At least 3 years of experience in email marketing, working with some of these tools: Hubspot, Marketo, Mapp, Adobe Campaign or CRM Dynamics 

• Hands on experience with HTML code, layout, and tools 

• Experience with Microsoft 365 and other Microsoft tools 

• Comfortable editing and revising content (in both English and Spanish) for email marketing purposes 

• Experience with creative tools such as Figma, Adobe Suite tools, etc.  

• Knowledge in data analysis tools such as Power BI, Google Analytics, etc. 

• Native or bilingual level English 

• Bilingual or professional proficiency Spanish 

• Bachelor’s or Master’s degree in relevant field 

What you bring to the team: 

• Effective communication skills and teamwork 

• Organizational and time management skills 

• Great attention to detail and high-level of concentration 

• Enthusiasm and curiosity for the job 

Valued experience, but not required:  

• Experience with other email marketing tools 

• Knowledge of other marketing areas, such as copy, SEO, and automation... 

• Work with cross-functional or international teams 

• Knowledge of higher education sector