Digital Campaign Specialist (Temporary)

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. 

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. 

Our mission 

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.  

Our Purpose

To foster positive change.  

Values  

1. Cultivate the humanistic approach.  
2. Empower your entrepreneurial spirit 
3. Cherish the diversity of people, mind, and experience 
4. Drive innovation with a proactive mindset

• Implement, manage, and optimize social media campaigns on Social Networks (Meta, LinkedIn, TikTok, Reddit, among others) 

• Monitor the results of paid campaigns and apply the learning to the overall strategy, and contribute to the growth of the client's business by identifying new opportunities 

• Manage the administration and execution of paid social media plans, ensuring the achievement of objectives and KPIs. As well as keeping day-to-day budgetary control 

• Maintain an open and fluid communication channel with the content, community managers, and creative departments to transfer a 360º vision to the planning 

• To be a reference for the new products of the different Paid Social platforms 

• Maintain a good communication channel with the internal marketing management team, being able to explain technical topics in an easy way 

• Deliver reports based on the analysis of campaign data (Looker Studio, Excel, Business Manager) 

• Our ideal candidate must have great digital marketing skills as well as solid experience in paid social advertising. 
• Bachelor's degree in Business Administration, Economics, Marketing, or similar. A Master's in Digital Marketing is a plus 
• 2-3 years of paid social experience 
• Good knowledge and hands-on experience on paid social platforms such as Meta, LinkedIn, TikTok, Reddit, etc. SEM experience is a plus. 
• Knowledge of Analytics tools (Google Analytics, Campaign Manager, GA4, etc.) 
• Analytical result-oriented mindset 
• Team player 
• Good communication skills, dynamic, flexible, and proactive 
• Fluent in English and Spanish, both spoken and written.