Business & Customer Insights Expert

The Business & Consumer Insights Expert will work closely with the B&CI Manager to build a portfolio intended to support 1) brand, 2) market trends, 3) products and 4) customer experience recommendations for IE University.

This person used to work under pressure, will participate, and lead data analysis and market research projects collecting relevant data and inputs from various sources, synthesizing findings, analyzing data, while providing timely insights.

The applicant works in close partnership with peers throughout the marketing & recruitment process, from development of creative analysis to the measurement and optimization of marketing platforms and tactics. Business Intelligence analysis focused on the Commercial Funnel is the key priority.

This person will support multiple projects and initiatives to inform about brand strategy, customer experience and Market Industry trends. The B&CI Expert will work cross functionally with internal partners, applying best-in-class statistical methodologies to answer business questions, managing Suppliers, analyzing internal and external data to draw insights while making business recommendations. The candidate will measure and analyze Customer and Market trends in order to share relevant insights that will deliver impactful business & competitors intelligence to our organization to drive increased performance.

We are looking for a curious, self-directed, and detail-orientated individual to create and link data structures, marketing reports and synthesize insights to enable the Internal Customers to make data-informed decisions to improve ROI. The B&CI Expert will prepare and present data findings on ongoing marketing campaigns alongside top level enrollment funnel tracking. The candidate will have good understanding of insights and analytics tools and how they can be leveraged to drive business action with a collaborative approach.

This role requires an individual with a passion for customer behavior and good analytical abilities

Responsibilities Include

• Provide actionable insights for the Internal Customers that will help in reaching established goals.
• To assess the industry and customer landscape, recommend product and marketing opportunities to win in new places across the customer lifecycle.
• Leverage internal and external resources to execute innovative analytics techniques, including usage of qualitative and quantitative information. 
• Translate CRM data analysis into actionable insights and recommendations for all stakeholders.
• Manage multiple projects, as well as define and deliver ongoing dashboards, reports and metrics to provide actionable insights to assess marketing strategy.
• Design analytics projects, interpret data, write reports, and communicate actionable recommendations.
• Being up to date with Industry changes, case studies, and regulatory impacts through internal and external networks.
• Partner with the Data Office team to ensure that Customer behavioral data are collected and used to help guide business decisions.

Basic Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Statistics or related field.
• 5+ years’ experience in marketing data analytics, consulting, or related field (customer segmentation, forecasting, business performance assessment, and consumer trends analysis)
• Excellent skills with Analytical tools (Power BI).
• Good communication effectively, orally, and written in English (CAE level as the minimum).

Preferred Qualifications

• Master in Market Research and Consumer Behavior, in Economics, Marketing, Statistics or related field.
• Experience in Business Intelligence, Consumer Insights, or experience working closely with those functional areas in the Higher Education Industry, FMCG, or Finance.
• Practical experience with a wide array of analytical tools and advanced analysis methodologies.
• Good written and oral communication abilities.
• Excellent analytic skills with experience in statistical modeling and analysis.