Junior Digital Marketing Analyst

Job Locations ES-Madrid
Posted Date 2 weeks ago(13/09/2022 14:57)
Job ID
2022-1617
# of Openings
1
Category
Marketing

Overview

The Marketing Department at IE University is looking for a Junior Digital Marketing Analyst, with previous experience (1-3 years) working in Web Analytics & Digital Marketing.


Why IE University:

We are one of the world’s most international educational institutions in the world, with more than 100 nationalities on campus.

As a diverse, multicultural and inclusive institution, our goal is to make a positive impact on people’s lives.

 

Responsibilities

Key Action Areas

  • Reporting and analysis of KPIs of IE's digital environments and sales funnel analysis.
  • Definition, integration and extraction of digital KPIs from different data sources: Google Analytics, Hubspot and others.
  • Analysis of online and offline acquisition campaigns for the different stages of the Funnel.
  • Campaign tagging definition.
  • Implementation and testing of analytics and digital advertising tools.
  • Support the Automation team in implementation and analytics functions.
  • Relations with external digital analytics partners.

 

Qualifications

Why you:

Our ideal candidate must have great web analytical skills as well as be an advocate of digital Marketing data analysis and visualization.

 

We require:

  • Bachelor's degree in Business Administration, Economics, Marketing, Engineering, Statistics, or similar. A Master in Digital Marketing or Web Analytics is a plus.
  • Ability to work in a team in an agile and changing environment.
  • Proactivity to generate new insights and solve issues.
  • Analytical skills to understand data, formulate hypotheses and go deep into the necessary analysis to test them.
  • High level of English.
  • Experience in analysis and configuration of Google Universal Analytics. GA4 is a plus.
  • Advanced handling of Google Tag Manager. Knowledge of Javascript and HTML is a plus.
  • Experience using different reporting and data visualization tools (Datastudio, PowerBI, etc.), and predisposition to learn and/or explore new tools. Advanced Excel user.
  • Experience with BigQuery. SQL knowledge.
  • Hubspot knowledge is a plus.
  • Documentation of digital analytics processes.

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